It seems to me that Israel has gone a bit overboard with this endeavor, at least in terms of cost. I want people around the world to get a good impression of the Holy Land but it seems like they are trying to buy the miners' loyalty and that's a shame.
That being said, the pricetag of this pales in comparison to the free food, education, healthcare, and college that Fakestinian Arab Nazi families get from the Jewish taxpayer from the cradle to the grave.