Dr. Ari Kelman is an associate professor of American Studies at UC Davis.
He wrote the following research study funded by the AviChai Foundation to assess Jewish leadership on the internet. The criteria for most popular websites were mostly based on site traffic and "links in" (links from other websites), but focused moreso on mutual links between sites as a criterion, rather than mere links in or links out.
"We determined both popularity and demographics through an aggregate analysis of existing
rankings from four well‐known sources: SEOmoz.com, Compete.com, Google pagerank, and
Alexa.com."
http://avichai.org/wp-content/uploads/2010/10/The-Reality-of-the-Virtual_AYK.pdfjtf.org is listed in APPENDIX A:
Top 99 Jewish Websites by Traffic
On page 71If you go to page 21, you will see JTF.org in a green circle towards the top of the map.I'm looking through the rest of the article to see if they will speak about JTF in depth at all.
In the meantime, we might be wise to interact with some of the more prominent sites in the map such as the jewishvirtuallibrary, myjewishlearning, Shamash, israelnewsagency.com etc. Not sure how we will do so, but it is worth knowing that a lot of Jewish traffic goes to those sites. This is spoken about on page 22-23.
Table 1 lists "betweenness centrality" and the ensuing discussion can also be useful to us. Again, "myJewishlearning" figures prominently in this discussion and has a lot of leverage according to this criterion.
Again, betweenness centrality does not calculate how visitors actually move from site to
site, but rather it measures the relative value of each node within the network in terms of their
ability to let visitors move from site to site.
Regardless of where JTF appears in this ranking system, this quote is extremely important:
(The picture)...includes outlets and individuals who
have not, historically, been close to centers of Jewish communal power. It... emphasizes the importance of information in the ongoing conversations about Jewish
communities and Jewish life. It... features younger Jews who not only direct the
flow of information but generate it, as well. Finally, it is an image that runs counter to the more
conventional image of “The Jewish Community” as represented primarily by establishment
organizations. What emerges is a very densely connected network of websites, the most valuable of which, from the perspective of social network analysis, are not establishment communal organizations but rather sites that trade primarily in information.
Thus, there is a leadership vacuum here created by the internet itself that JTF has wisely stepped into, but perhaps we can engineer a more prominent role somehow.
More info about the author: Ari Kelman is director of the Graduate Group in the Study of Religion, and a member of the Jewish Studies Program Committee, as well as a member of the executive committee of the Cultural Studies Program.