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Even negative publicity is still publicity. Maybe someone reads the article and comes to check out the website and gets drawn in
The first thing someone could do is, go in and fix the one that's already on Wikipedia bashing Chaim and JTF...
Wikipedia is useless. Even if there's a good article about JTF, anyone can edit almost every page, add content and rewrite stuff. You just need to put references, and Wikipedia usually verifies it no matter how erroneous it is.