New Orleans, LA - Hoping to repopulate a dwindling Jewish community, leaders appeal across the country to help heal the city. They also offer cash incentives.
The Jewish community is by no means New Orleans' most afflicted demographic. But Jewish leaders do not want to see a single Jewish institution closed. They don't wish to consolidate any of the seven synagogues and two Chabad centers that offer a full range of religious observance.
The issue is plain. "We need people," said Jackie Gothard, president of Congregation Beth Israel, a modern Orthodox synagogue that has seen more than 40% of its members move away.
So Jewish New Orleans has cooked up a novel solution: a recruitment drive. With an ad campaign crafted by an Israeli public relations firm, the city's Jewish leaders are hoping to attract at least 1,000 Jews to the city over the next five years. They will appeal to potential pilgrims' better natures, stressing the Jewish concept of tikkun olam, Hebrew for "healing the world" — or, in this case, healing a broken city.
They also plan to lure them with cash. Starting next month, any Jew who has relocated to the city since Jan. 1 will be eligible for up to $5,500 for moving and housing expenses, interest-free loans of up to $30,000, half-price tuition at Jewish day schools, and a year of free membership at a synagogue and a Jewish community center. Read extended article. [LATimes]