The movement should have a Manifesto on would it would do if it got in to power,like a blue print or a road map stating clear intentions and direction change on many issues this I believe would perhaps make the movement more attractive to many.This road map could be split into many sections,thus showing knowledge in all sectors with a clearly defined "plan" when "office"is a chieved.
potential headings..
Torah law.
Foreign Policy.
Education Policy.
This document when created could be emailed to all ppl,thus showing intent.and asking those sat on the fence,Look,we say this give us a chance as you know what we will do as opposed to, "we ill do this and this and then give up portions of Israel. A definitive statement is what is needed.I will ask this of Chaim on the next Q and A session.