Two things are critical:
1. The McCain campaign is going to have to get more agressive and call a spade a spade. The McCain choice for VP could also make a big difference.
2. Obama has to choose somebody very unappealing for VP. I hope that the Clintons, out of their own dillusional sense of greatness, choose to throw obama under the bus at the convention.
Also, there are members of the alternative media who hate Obama, such as G. Gordon Liddy, Mike Savage, rev. Manning, us, politicalmavens.com. If their message got out to more Americans, Obama would be finished.