I have to agree with Rubystars on this one. It still smacks of elitism to me, especially in this economy where a lot of older, more established people have lost everything through no fault of their own. Maybe some of these middle-aged Jews might find a fulfilling new life through aliyah if they were introduced to Israel in a birthright trip. All in all it doesn't seem to me like these trips are a good thing, especially in light of what Chaim has said about the Bronfmans. Obviously if even a couple young Jews become motivated to care about their homeland and fight to make it better through them, though, they have made the world a better place. But by and large, especially when one factors in the partying/debauchery, I am skeptical.