Donnie's been getting the publicity because people attack him, and they're lies, so Republicans feel the need to defend him.
http://therightscoop.com/rubio-santorum-attack-ted-cruz-for-supporting-amnesty/The Trump strategy could be tried on Cruz. Fake controversies that supporters can always win debates on and look good doing it to whoever gets it from their left wing brainwashing outlets. Someone can attack him for his stance on Israel, homosexual marriage, and like Trump, it can be made to work out because the response to the "problem" is written before the problem.