בס''ד
The Village Voice distributed millions of copies for free all over the United States in the 1980s.
But that photo says '$1.00'.
Even though they sold the newspaper on newsstands, they distributed it for free to college campuses, high schools, supermarkets and so on. The vast majority of their readers got the paper for free. They had to do this to make sure that they had mass circulation to justify their very high advertising rates.
Today, the New York Nazi Times does the same thing. They sell their newspaper to idiots who pay for it, but they also distribute it for free in my sister's neighborhood for example. My sister never ordered it and yet she receives it in the mail for over a year now. Everyone in her neighborhood gets it for free. And they send free copies to every student in my nephew's yeshiva (Jewish religious school).
Today, the Voice's main business is their web site which has millions of visitors.