It's being sponsored by an arm of the establishment in the spirit of "emphasizing the pluralistic and democratic nature of Israel and her respect of human rights and freedoms."
One part of me wants to go because my friends will be there and it will be covered by the media outlets. It's a serious demonstration.
The other part of me wants to not participate because they don't have the same vision for Israel that I do. Also, if I went and promoted JTF, I risk being shunned and ridiculed by my peers. It may be easy for one of you to say that I shouldn't care what they think- but I'm not yet willing to remove the comfortable cloak of anonymity covering my JTF activities.