Not to mention the market gains over that whole period since march 2011, it was definitely a waste to try shorting that under 600 in march 2011. Most of the apple move down occurred in past few months. Not only was it overbought technically but it also displayed a "shooting star" pattern at 700 on the weekly chart which was a nice round number estimate many analyts actually gave it back when it was trading in 400's. Shorting really doesn't pay. As I said then, many better opportunities in the market.