http://www.theblaze.com/news/2017/04/17/doves-new-real-moms-commercial-features-transgender-parent/
Dove, trying to appeal to a younger audience, has a new “Real Moms” ad campaign, and it features a transgender woman.
The ad showcases a diverse spectrum of mothers — parents of all races, with differing careers, and sexual orientations — and begins with the text: “Moms are redefining what it means to be a ‘good mom.’ ”
After introducing a stay-at-home mother and a mom who works as a cattle rancher, the soap brand featured a couple, both of whom identify as mothers, raising their biological newborn son.
“We are both his biological parents,” Shea, a transgender woman, says. “You get people that are like, ‘What do you mean? You’re the mom?’ We’re like, ‘Yep. We’re both gonna be moms.’ ”
“There’s no one right way to do it all,” Shea later adds.
The Mombian blog, which provides “sustenance for lesbian moms,” praised the Dove commercial’s apparent willingness to deny the existence of any clear-cut rules of good parenting.
“I love the campaign’s overall theme of ‘There’s no right or wrong way to be a mom — only your way,’ ” Dana Rudolph wrote. “As one of the other moms in the ad says, ‘Do what fits your family. And trust yourself.’ That’s pretty much the best parenting advice I can imagine.”
This latest ad from Dove seems to be part of a
broader shift away from defining mothers as those who are biologically female.
Topic: New 'Dove' commercial shows 'transgender' mom (Read 1815 times)