http://www.onenewsnow.com/Business/Default.aspx?id=1181966Kentucky Fried Chicken's (KFC) new slogan may be "So Good," but one conservative thinks the chicken chain's new marketing campaign is "so wrong."
KFC is paying women at select universities $500 to wear sweatpants with the words "Double Down" on the backside. The initiative is to promote the restaurant's new bunless "sandwich" that offers bacon, cheese, and a special sauce between two boneless filets.
After falling seven percent in the second quarter, KFC hopes the promotion will improve domestic sales. But Wendy Wright of Concerned Women for America (CWA) thinks the marketing campaign is the exact opposite of what KFC founder Colonel Sanders would have wanted.
Wendy Wright"Colonel Sanders was a gentleman," she points out. "The people who took over his business are no gentlemen. This campaign treats women like the products that they sell."
She further argues that the bad taste of the campaign does not justify bringing more attention to it, but she thinks it should be criticized for using women as billboards and for promoting a product that is high in calories.
"This is a sexist and a dumb campaign. The name 'Double Down' and its placement will trigger thoughts...of calories and things that are fattening," Write suggests. "While the product placement may be on attractive, young women, the audience will be thinking... what happens to me if I eat this product that is super high in calories? It's going to make them think about their own physique."
KFC maintains the campaign is an effective way to catch the attention of young men -- the company's key customers. They also note that apparel companies and sororities have advertised the same way.
Topic: Restaurant utilizes tasteless, 'sexist' marketing (Read 585 times)