Those chunks of vacillating voters in the middle, who decide all the elections and who earlier voted for Ob and got nothing in return as promised, have reasons to be disillusioned now. This is evident from ever falling graphs of various popularity ratings.
Clearly such disillusioned voters in the middle have to vote for an alternative for the same reasons for which they earlier voted for Ob. Now as they have to look for an alternative, Cain2012 is the best alternative that differentiates himself from the crowds of other candidates. His so-called lack of experience is actually a boon in disguise, as in its absence he can be expected to be driven by his moral urge of righteousness.