First, we know ritual hand washing is not a "Chabadism". Nevertheless, netilat yadayim is primarily a hygienic cleaning, as opposed to mayim achronim which the sages identified more as a spiritual washing than as a hygienic one. Cleansing oneself of the "evil-spirit" is associated with the mayim achronim. In my mind, rabbinic ordinances are just that and, as such, are not commanded by G-d. That being said, I think a little soap during netilat yadayim would be promote hygiene.
Second, I didn't say shokeling is a "Chabadism". Anyone who has grown up frum knows this. But shokeling is not a competitive sport, which it appears to have become at Chabad. I never saw this as a kid in the old-style shuls and shtiebls.