I don't know if potential voters read his blog, but he waits all the way to the conclusion to state:
" So yes, we have exactly the same platform, with the same ideology, and this time we're calling it right wing- a right wing of ideology , rather than a right wing of personality."
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Moshe should make this statement right away, and then explain it. Most potential voters aren't going to sift through his article to figure out where he stands.
https://www.zehutinternational.com/single-post/2019/06/26/The-myth-of-the-%E2%80%9Czigzag%E2%80%9D