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[edit] Controversy and reform
The big UFC became a hit on pay-per-view and home video almost immediately due to its originality, realism, and wide press coverage, although not all of it favorable. The nature of the burgeoning sport quickly drew the attention of the authorities and UFC events were banned in a number of American states. Senator John McCain (R-AZ), was sent a tape of the first UFC events and immediately found it abhorrent. McCain himself led a campaign to ban Ultimate Fighting, calling it "human cockfighting", and sending letters to the governors of all fifty U.S. states asking them to ban the event.[3] As a result, the UFC was dropped from the major cable pay-per-view distributor Viewer's Choice, and individual cable carriers such as TCI Cable. Thirty-six states enacted laws that banned "no-holds-barred" fighting, including New York, which enacted the ban on the eve of UFC 12, forcing an overnight relocation of the event to Dothan, Alabama.[13] The UFC continued to air on DirecTV PPV, though its audience was minuscule compared to the larger cable pay-per-view platforms of the era.
In response to the criticism, the UFC increased its cooperation with state athletic commissions and redesigned its rules to remove the less palatable elements of fights while retaining the core elements of striking and grappling. Weight classes were introduced at UFC 12; gloves became mandatory and kicks to a downed opponent, hair pulling, fish hooking, headbutting, and groin strikes were banned at UFC 14. UFC 15 saw more limitations on permissible striking areas: strikes to the back of the neck and head, and small joint manipulations were banned. With five-minute rounds introduced at UFC 21, the UFC gradually re-branded itself as a sport rather than a spectacle.
As the UFC continued to work with state athletic commissions, events were held in smaller U.S. markets, including Iowa, Mississippi, Louisiana, Wyoming and Alabama. SEG could not secure home video releases for UFC 23 through UFC 29 in a period known by some fans as the "dark days" of the UFC. With other mixed martial arts promotions working towards U.S. sanctioning, the International Fighting Championships secured the first U.S. sanctioned mixed martial arts event, which occurred in New Jersey on September 30, 2000. Just two months later, the UFC held its first sanctioned event, UFC 28, under the New Jersey State Athletic Control Board's "Unified Rules".[14] McCain's opinions have now been revised and he is quoted as saying: "The sport has grown up. The rules have been adopted to give its athletes better protections and to ensure fairer competition."[15]