A lot of gentiles are afraid to say 'Jew.' I have light brown hair and blue eyes so people in the Midwest, where I live (Indiana), don't usually realize I'm Jewish unless they have Jew-dar. I've been asked several times, "Can you add an '-ish' to the end of that, please?" Even Kathy Shaidle is afraid of saying 'Jew.' She says 'Jewish person.' It sounds like 'pregnant person' - ridiculous.
Jew Jew Jew Jew Jew.
So there.