This is why Trump appeals to people too:
"There is a hole in our culture, and it is there because the verities that once defined us have been marginalized. Religion and national identity are relentlessly mocked by the same media culture that has usurped their place, with its own replacements like Oprah. What once provided meaning to people, lies by the wayside. And instead people search for personal fragmented meanings, for happiness and self-realization, when the search itself represents a denial of the mature commitments that make happiness and self-realization possible. Behind that fragmentation is a culture at loss to understand its own identity filled with lonely individuals looking for something to hang on to, and predators whose own identities come from gaining their confidence, and preying on them.
The left has always understood that it can only succeed by replacing religion and nationalism, either through direct assault, or by dressing their own ideas up in mock nationalistic and religious colors. The left was never atheistic. Its religion was government, its functionaries and doctrines were its priests and its creed. And its depredations have left behind a West with a wounded soul.
It is not only the likes of Oprah and Obama who know how to exploit that wound. There are far worse predators drawing closer to the campfire. Islam is preparing to engulf a Europe that has turned its back on its own values. What predators will come for America in the night is still an open question. With Obama, we have seen the first ugly glimmer of what may be coming. But unless America reclaims its soul, worse predators drawn by the blood of a wounded culture will come. "
http://sultanknish.blogspot.ca/2018/01/oprahism-and-church-of-obama.html