According to many respected financial experts, Valentines's Day has now become a multi-billion dollar "industry"... So despite the fact that some of us (myself included) are of the opinion that it's not necessarily fair that no matter what faith you are, Valentine's Day and all the silly and satanic concepts that come with the day like that horrid demonic pagan little "cupid" character are going to be FORCED down your throat whether you like it or not, with all the money now involved with the day, short of locking yourself in a closet with a blindfold and ear plugs, there's really no way to avoid its yearly evil wrath.
Nobody forces you to spend money for this day.
In fact, making this day in a money-spending contest, is what we here in Europe call " Americanisation".
Showing that you have a lot of money on a day as this, is considered bad-taste, lower-class behaviour.
THAT HAS NOTHING TO DO WITH THE ORIGINAL MEANING OF THIS DAY, that's capitalism, without moral values.
Stop watching TV, listening to radio, watching advertisements in the streets.
In fact, the commercialisation of everything is the problem, not this or any other day itself.
This day was originally a tradition of West-European Royal courts.
Isn't that better, than behaving like a Taliban-criminal that exploits women as if they are animals?