one happened somewhere between 1985-1991, not sure when.
arabs threatened something like, not to buy pepsi or coke if they sell to israel.. and one of them listened.
It was probably pepsi that listened.. Pepsi does have a weaker taste!
Real men drink Coke! (or drunk coke, before they got sensible and stopped drinking fizzy drinks routinely or at all)
(of course, it's not healthy, and better to drink neither.