Hey bones, I wouldn't jump to a conclusion. This can be very beneficial. If Gary Betteman plays his cards right, he can subvert Muslim youths by getting them to chase NHL hockey dreams and other assimilationist tendencies rather than to follow after their parents and grandparents and their hijabs. Any assimilation and diluting of Muslim culture is a good thing. If it helps destroy Islam and muslim culture, great.
The temptations and the attractions of western culture are very strong, and that is part of why so many Jews assimilated. But "muslims" are one culture I will not mourn the destruction of by western values.