I've noticed it as we'll. keep in mind that
a) no advertisement is worn by national team during the World Cup
b) there are no coincidences or mistakes that find a way into adds at this level: every font, font size, article in sentence, color and shadow are carefully vetted by commitees and executives at the highest level to make sure, for example that LGBT, feminazis, ACLU, muslamic or other gutter trash is offended.