muman, realistically, Ted Cruz or anyone that's close to being a true Conservative isn't going to win the N.H. Republican Primary. This is a state that seems like a combination of Libertarian and ' Moderate' .
On the other hand, Ted Cruz needs to do very well in Iowa and South Carolina, early caucus/ primary states that are MUCH more conservative than New Hampshire. Those are states in which a large amount of Ted Cruz' campaign resources need to be allocated to.