Great answer! Thanks so much. On the marketing side of things we live in a society in the USA with so much religious corruption. In LA, Baltimore, NYC... where ever, there are inner city churches on the verge of bankruptcy that have little old ladies giving every extra penny they have to the church while the pastor drives around in a fancy car and lives in a rich suburban enclave. So when outsiders read a line about giving money to a good cause and G-d will bless you they become suspicious because it appears that the majority of people who use that line in the USA are incredibly corrupt. Here at JTF we are trying to attract new people and that probably is not the best line for new people, but if the old people properly understand it like you explained then they will be more likely to give money that can be used to attract new people in different ways.
Now 2 more questions.
1. Do you come from a religious family?
2. If you encountered a 30 year old Jewish male who wanted to become more religious but he had some problems, what problem would you tell him to eliminate first in order to become more religious? Here are his problems:
a. Unmarried
b. Has had relations with non-jewish women and continues to do so
c. Does not Keep Kosher
d. Does not Keep the sabbath
e. Does not goto an Orthodox Shul, only goes to Shul on: High Holidays, to avoid the fast of the first born before Passover, and on Shavuot
f. Does not Study Torah
Keep in mind some of these problems are easier to eliminate than others. It is also noteworthy to mention that he has already eliminated Pig and Crab from his diet, he has always fasted on yom kippor, he fasts on Tisha B'av, he gives to Jewish charity on occasion, a Lubavitch rabbi gave him a mezuzah that he properly put on his front door entance.
Thanks
